We care about your privacy. This Privacy Policy explains how The Boardroom collects, uses and protects your personal data. It covers data protection under UK GDPR, cookies, and your rights.
At a glance
We only collect what we need to serve you
We never sell your data
We use trusted partners for payments and delivery
You control your marketing choices
You can ask to see, fix or delete your data
Who we are
The Boardroom is a UK retail business. We sell products in store and online. We are the data controller for your personal data.Contact: Dhanhai Darts Ltd | info@boardroomdarts.com
What data we collect
We collect:
Identity data, name, title, date of birth
Contact data, email, phone, billing and delivery address
Order data, items bought, prices, order notes, delivery preferences
Payment data, payment method and status, handled by our payment provider
Account data, logins, preferences, wishlists
Communications, emails, messages, product reviews
Technical data, IP address, device, browser, app version
Usage data, pages viewed, links clicked, time on page
Marketing data, your consents and preferences
In store, CCTV images
We collect data when you browse our site, place an order, create an account, contact us, or opt in to marketing. We also receive data from payment providers, fraud prevention tools and delivery partners.
How we use your data
We use your data to:
Process orders, take payment, deliver goods, provide receipts
Set up and manage your account
Provide customer service and returns
Send service messages, order updates and changes to terms
Improve our website, products and store experience
Personalise content, remember your basket and preferences
Run promotions and loyalty programmes
Send marketing if you opt in, you can opt out any time
Prevent and detect fraud and misuse
Meet legal, tax and accounting duties
Our lawful bases
We use these UK GDPR bases:
Contract, to process your order or provide a service you ask for
Consent, for email or SMS marketing and non-essential cookies
Legitimate interests, to run and protect our business, prevent fraud, improve our site and show relevant content, we balance this against your rights
Legal obligation, for tax, accounting and product safety records
Cookies and similar tech
We use cookies and similar tools to make our site work, measure performance and show relevant content.Types:
Essential, needed for security and checkout
Analytics, to understand site use
Functional, to remember choices
Advertising, to measure and improve ads
You can manage cookies in your browser. You can also change your preferences in our cookie banner when shown.
Marketing
We only send marketing if you have given consent or if you bought from us and we contact you about similar products, you can opt out any time. Every message includes an unsubscribe link. You can also email us to update your preferences.
Sharing your data
We share data with trusted partners who help us run our business, for example:
Payment processors
E-commerce and web hosting
Couriers and delivery networks
Email and SMS providers
Customer service and live chat
Analytics and advertising platforms
IT security and fraud prevention
Accountants and professional advisers
We require all partners to protect your data and use it only on our instructions. We do not sell your personal data.
International transfers
Some partners may process data outside the UK. Where this happens, we use safeguards such as adequacy regulations, standard contractual clauses, or other lawful mechanisms.
Data retention
We keep data only as long as needed:
Orders and invoices, 6 years for tax and accounting
Customer service messages, up to 3 years
Marketing preferences, until you opt out or delete your account
CCTV, usually 30 days unless needed to investigate an incident
When data is no longer needed, we delete or anonymise it.
Security
We use technical and organisational measures to protect your data. This includes encryption in transit, access controls, staff training and regular reviews. No system is 100% secure, but we work hard to keep your data safe.
Your rights
You have the right to:
Access your data
Correct inaccurate data
Delete your data in some cases
Restrict or object to processing
Withdraw consent for marketing or cookies
Data portability, to receive your data in a usable format
To exercise your rights, contact us using the details below. We may need to confirm your identity.
Complaints
If you have concerns, please contact us first. You also have the right to complain to the Information Commissioner's Office in the UK.
Changes to this notice
We may update this Privacy Policy from time to time. We will post any changes here and, if they are significant, we will let you know by email or on our website.Last updated, 13-09-2025.